This was our third year attending IBS NYC, and this year we celebrated 100 years of beauty. If you’ve never been, this show is MASSIVE! Two huge convention rooms at the Javits Center. One side it’s all beauty, hair, salon, and nails. The other, is all aesthetics and spa.
Every year we go with an agenda to hit as many brands as possible. This year, we just decided to show up and just see what trouble we could get into. After years of covering the same event, you learn about what brands to trust and who you know it’s a scheme. As a public service announcement, a good portion of those no name flat irons, are all garbage. They don’t sell you the item they demo with. It’s easy to google and find that out for yourself.
Of course this is a trade show for beauty professionals. Yes brands attend and all that jazz. BUT majority of sellers are manufactures of salon equipment; ie. tables, chairs, lamp, supplies, uniforms, etc…
Another huge part of this show is education. Whether it’s business practices, learning new techniques to incorporate into your work, and even getting licenses for special procedures. There is a hands-on workshop for everyone. We attended Eve Pearls class, Flawless Face – Brides of all Ages. Makeup Artists Renny Vasquez and Kamila Bravo made an appearance.
Of course, I vlogged as much as I could to share it with you. Hopefully it gives you an idea of what it feels like to attend IBS NYC and how HUGE it is. Forgive my ginormous double chin. I am still swollen from getting Kybella done.
One of my favorite treats, was getting some beach waves done all thanks to TRUSS Professional. If you’ve never heard of this Brazilian brand, you soon will. They are massive internationally.
Honestly, this is the kind of show that it is OK for you to walk in looking like a bag lady, because you will get pulled in to be used in demos. And you’re guaranteed to walk out looking like a glam diva.
We want to take a moment to thank all the amazing people we met at IBS. You are all amazing people and we wish you amazing success. In particular, I want to send a huge thank you to Emmy Award Winner Makeup Artist, Eve Pearl. Yes, I love her. Yes she is incredible. Because she embodies the Girl Boss life to the core. She was a single mother, an immigrant, that worked two jobs to keep herself afloat. Plus she makes incredible products, that work.
Stay tuned, we’ll be sharing our hauls tomorrow.