It’s hump day! 

Today we decided to do something fun. Rather than keep talking about GenBeauty, which we discovered we can easily do. We decided to host our own GenBeauty Awards.
Who’s excited? WE ARE! So let’s get started:

BEST BOOTH | Benefits Cosmetics. Their booth was massive and like everything Benefit does, their booth was so beyond pretty. Their theme was all brows. They had a brow bar for anyone that wanted to learn how to do them and and find their right shade. 

BEST PR | This is a hard one because we did come across some incredible PR teams. I could name at least five that were awesome beyond words: Make Up For Ever, It Cosmetics, Derma-e, Laneige, Marc Anthony Hair, and Benefit to name a few. But we have to give some major props to the H2O+ PR. She took her time explaining her line to us in full detail, followed by giving us her entire shelf of products. Yes, they have already been put to use by us all.

MOST ORIGINAL BOOTH | NYX Cosmetics. Their theme NYC streets. Once you passed the line you received your “Transit Guide.” Then you went on a cab ride, aka photobooth with a NYX taxi. Followed by signing a post card, dropping it off in a news paper dispenser box. Then picking one from a random person. Every time you accomplished a task they punched your card and received a NYX product. At the end you were able to get touch ups. Super neat!

CRAZIEST LINE | For the second year in a row the winner is… Make Up For Ever. Yes, Benefits line was just as crazy but that’s because of their meetups. The MUFE one though was insane. It wrapped around the front of the booth a few times and then snaked along to the side. Last year it was the same.

MOST ENERGETIC CREW | Too Faced. They were getting the crowd hyped and dancing. Making everyone scream.  I loved their energy so much, I even started an N’sync sing-a-long. It was epic. Who’s surprised?

BEST SWAG | Attending as beauty creators our swag was a bit out of control. To be honest all the swag was amazing regardless what type of ticket you had. Bare Minerals gave a full size foundation. MUFE gave Artist Rouge lipsticks. But the award goes to It Cosmetics. Both the PR and regular bags were AWESOME!

Regular Swag

PR Bag

BEST BOOTH GAME | The claw game at the Laneige booth. Even as an adult, this game gives me life. AND I won a full size Water Sleeping Mask. Mom, this one is going home to you. 

BEST PHOTOBOOTH | H2O+. Hello ball pit and nearly naked men. It was a massive win!

And with this we conclude our coverage of Ipsy’s Generation Beauty. I hope you had fun tagging along with us in this amazing experience, and a million thanks for checking us out.

Tons of reviews and a massive unbagging coming soon. For now this is Nerd & Lace signing off.

Spread love! 
Nerd & Lace