Located in Soho, this two floor makeup heaven, is a beauty nerds dream. Floor to ceiling makeup products you could test and play with. There was so much, I had no idea where to start.
My favorite store feature, is their BYOB (Build Your Own Box) section. I may have not really enjoyed the items I received in my Birchbox subscription. However, I LOVE the idea of walking in, picking a box, and choosing my own items. So that’s exactly what I did.
The process is pretty simple:
- Pick your box. They have a selection of current boxes.
- Fill it with five products (one from each category).
- You could skip one category and double up on another. For me that was makeup. Of course it was!
It took me a while to complete my box. They have so many choices I couldn’t decided what I wanted. The power of choosing is overwhelming when you want it all.
A normal Birchbox subscription is $10 USD a month. At the Flagship store you pay $15 USD per box. But you get to pick it all, including said box.
I loved the experience. The staff was awesome and helpful. There’s so many possible reasons to walk in to build a box: Bridal Shower, Bridesmaids Gifts, Birthday, taking your little divas as part of a girls day out, or just because you want to treat yourself.
I should mention, Birchbox BYOB, is not just for the ladies. They do have a section for men too. Their box is $25 USD and the items for men are way better than the ones for ladies: headphones, socks, sport bottles, and tons more.
The store also carries limited edition boxes. I fell in love with the Gym Class Hero’s box and I regret not buying it. Blame it on my beauty budget (Yes, I have a beauty budget. If not it’ll get out of control). They also have deals, for example spend $60 USD or more and get a free box.
I can’t wait to go back with my biffles and have a BYOB party!
I suppose you don’t want to see what’s in my box, right? You do!? Ok-ok, I’ll show you:
- theBalm® cosmetics Balm Desert® Bronzer/Blush in Take a Dip
- Essentiel Elements Body Lotion
- PARLOR by Jeff Chastain Moisturizing Sea Salt Spray
- Cynthia Rowley Beauty Eyeliner
- COOLA® SPF 30 Organic Makeup Setting Spray
I’ve been trying them all, so do expect reviews coming soon.
Have you been to the Birchbox NYC Flagship Store? Did you build a box? OMG show me! I need to know what you picked. Share below or on social media by using hashtag #nerdandlace. Also, follow us on Instagram, Facebook,Twitter, and Pinterest.