I’ve been seeing Milk Makeup’s KUSH High Volume Mascara EVERYWHERE! So of course, I HAD to get it. Mascara addict and all, I couldn’t help myself.
If you’re not familiar with Milk Makeup; it was born in Milk Studios, a photo studio in NY and LA. And co-founded by Mazdack Rassi, beauty and fashion editor and E! News correspondent Zanna Roberts Rassi, seasoned Milk Girl and creative director Georgie Greville, and product developer and COO Dianna Ruth.
Milk Makeup means no rules #LiveYourLook.
This brand is also cruelty-free, vegan, and paraben-free. For more information, visit their website.
Back to KUSH, it claims:
- 95% saw high volume
- 95% saw longer lashes
- 90% saw thicker lashes
- 90% saw lifted lashes
If you’ve been around these parts, you know I already have long lashes. AND you may have read that I recently had my lashes lifted. So maybe I wasn’t the best person to demo this one. BUT I still went for it. No one was around for me to play with their face #firstworldproblems.
One of the things that I find fascinating about this product is that instead of beeswax, it contains cannabis oil.
Cannabis oil gives the formula a creamy texture that allows for smoother application on lashes and an easier, tug-free removal, as well as an additional conditioning benefit. source
So let’s break it down and start with the brush. There really isn’t anything special about it. It’s just a regular fluffy brush, and neglected to take a picture of it.
The formula does go on smoothly and it does make a huge difference in your lashes.
I did try it out at the gym, and it survived a sweaty leg day. However, it does not survive tears, nor humidity. It smeared and fast!
This baby cost me $24.00 USD for a 10 mil/0.34 fl oz tube. And packaging looks like mascara on steroids its so huge!
To compare size here are some popular mascaras:
- Tarte’s Lights, Camera, Lashes: 7ml/.024 fl oz – $23.00
- Urban Decay’s Troublemaker: 7.3g/0.25 fl oz – $24.00
- Too Faced’s Better Than Sex: 8.0ml/0.27 fl oz – $24.00
So yes, it has a lot of product for about the same price.
I give this mascara a solid 4 Nerd Glasses out of 5. The smudging was pretty bad, if not, it would have been 5 Nerd Glasses.
What do you think? Have you tried? Do you want to try it? Should I do a giveaway? Let me know!